- by Jennifer Hamley
- 06 Feb 2018
Jennifer Hamley meets Kenda Macdonald
Founder - Automation Ninjas
"Make it your purpose to help your customers be the best version of themselves possible"
With a background in Forensic Psychology and a love of statistics, Kenda founded Automation Ninjas as a way of helping small businesses grow through intelligently automating their processes.
A self proclaimed 'nerd' she has spent over 14500 hours learning new ways to understand and automate 'intelligent' marketing. She is the founder of Automation Ninjas who have been nominated as the 'Best Business to Work For" in The National Family Business Awards 2018 this coming July.
Which Jennifer Hamley bag do you love the most?
My Aubergine Leather Model KT Workbag. It goes everywhere with me!
What's the best advice you've ever been given?
Seth Godin said to me ‘Make yourself uncomfortable, if you ever get comfortable then you aren't pushing hard enough.’
What are your top 5 business books?
- The Advertising Effect - Adam Ferrier
- Nudge - Thaler & Sustein
- They ask, you answer - Marcus Sheridan
- 12 week year - Moran & Lemington
- How to make sense of any mess - Abby Covert
What advice do you have for sustaining a successful business in an ever changing world?
Get to know your customers. Know them better than they know themselves. Make it your purpose to help them be the best version of themselves possible. Continually add value, no matter what changes, customers will always want to be enlightened.
What would happen on your perfect day?
I would go out into the garden with a cup of tea and pootle about. I would do a bit of reading and create something (content or art) preferably with a glass of prosecco. Then go out somewhere interesting for dinner or make a nice dinner at home and then relax on the couch with my husband and cats.
What's next for you, any exciting challenges ahead?
Taking over the world. Writing a book. Developing a course. Speaking internationally. Making marketing automation more accessible.
Find out more about Kenda's intelligent automation services here
Kenda's favourite bag - The Model KT with Detachable Clutch